Digital Marketing for Auto Dealers

Collect box tops? Ford Helps Schools Raise Money With General Mills!

Every time a consumer purchases a Ford vehicle, orders a brochure, or watches a product video, they will be able to raise money for schools of their choice from Ford, thanks to the company’s new tie-up with General Mills’ Box Tops for Education (BTFE) program. Ford is the first automaker to partner with General Mills and its BTFE program. The Blue Oval hopes to generate at least $1 million in support for schools throughout the U.S. during this two-month program through box top redemptions.

http://www.fordinthenews.com/ford-helps-schools-raise-money-with-general-mills

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