Digital Marketing for Auto Dealers

How does The Netherlands save money on the road? Glow in the dark, color changing, smart highways of course!

Most automotive safety advancements these days are being made either through the automakers or government standards, but one group in the Netherlands is coming up with innovative ways of making the roads safer. Design firm Studio Roosegaarde and Heijmans Infrastructure have teamed up to introduce ideas for a so-called “Smart Highway” which was recently named the Best Future Concept at the Dutch Design Awards. Incorporating ideas such as color-changing road paint, glow-in-the-dark lane markers and interactive street lights, the Smart Highway could help drivers on multiple levels.

http://www.autoblog.com/2012/11/09/netherlands-getting-glow-in-the-dark-color-changing-smart-highw

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